Monday, March 31, 2014

Using Text Message Marketing to Attract Repeat Customers

By: Michael Sasaki, Vice President of Sales, Omni Mobile Marketing


Text message marketing, also known as SMS marketing, is an increasingly popular way for small businesses to communicate specials, coupons, promotions and discounts by text message. This kind of regular communication can help increase the amount of repeat customers to your business.

First, let’s define some key text message marketing lingo:
  • Keyword - A word or name used to distinguish a targeted message. For example, you will see ads and signs that say “Text joespizza to 96000 for an immediate $5 off your order.” In this case, ‘joespizza’ is the Keyword. 
  • Short Code - A special telephone number, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages from mobile phones. In the example above, ‘96000’ is the Short Code.
Now, here are the 5 steps to use text message marketing:

  1. Choose a memorable keyword. (e.g. ‘sdcoffee’)
  2. Select an offer that the customer will receive when they text the keyword to your company’s short code. This offer will be delivered by an auto responder text message after the customer texts the short code. (e.g. offer for free cup of coffee)
  3. Create signs for your business announcing the offer, post in social media, such as Facebook and Twitter, and add to current advertising campaigns. (e.g. ‘text sdcoffee to 9600 for a free cup of coffee’)
  4. Monitor how many customers are signing up per day to your text message marketing campaign. You’ll be able to see this in your provider’s dashboard.
  5. Regularly send out new offers, discounts, coupons to text to your customer list to turn them into repeat customers.
There are a variety of providers that will allow you to experiment with text message marketing. Services such as Omni Mobile Marketing & Trumpia are both simple solutions that allow you to pay a low fee per message sent. Fun Mobility’s Blog (blog.funmobility.com) is a great resource to learn more about SMS marketing.

Michael Sasaki is vice president of sales for Omni Mobile Marketing, an SMS marketing company. For info about Omni Mobile and its services visit: www.omnimobilemarketing.com

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