As 2014 approaches, it is good to ask yourself if you are taking full advantage of the web to market your business. Here are three questions to ask yourself to ensure that your business is up-to-date in the new year:
If your business does not have an online presence in 2014, you are putting yourself at a serious disadvantage to your competition. Whereas e-commerce sites were expensive to create in the past, template based sites are cheaper than ever today. An estimated 80% of customers are searching for products online prior to making a purchase. There is no excuse to not tap into that potential market!
2) Is your business website optimized for mobile?
Did you know that 9 out of 10 business owners report that their websites are not optimized for mobile? Moreover, nearly 40% of online shoppers on Black Friday this year purchased their goods from mobile devices. Run a quick experiment right now and walk through your website from a mobile device. Is navigating your site intuitive? Is your site’s layout conducive to making a easy purchase? If not, you may want to build a responsive site for your business in 2014, that is one that automatically optimizes itself for viewing on various devices.
3) Is your business social?
Social media is the least expensive way to build up your customer base and is an essential component of any comprehensive digital marketing strategy. Do you have new products or services available to your customers? Have you been interacting with the local community lately? Spending at least 15 minutes a day communicating with your customers via sites such as Facebook, Twitter or Pinterest will ensure that your business is always on the mind of your target market.