By: Michael Sasaki, Vice President of Sales, Omni Mobile Marketing
First, let’s define some key text message marketing lingo:
- Keyword - A word or name used to distinguish a targeted message. For example, you will see ads and signs that say “Text joespizza to 96000 for an immediate $5 off your order.” In this case, ‘joespizza’ is the Keyword.
- Short Code - A special telephone number, significantly shorter than full telephone numbers that can be used to address SMS and MMS messages from mobile phones. In the example above, ‘96000’ is the Short Code.